FINALE LIGURE EWS EXPO AREA OPENS TO THE PUBLIC WITH FLOW

The biggest names of mountain-biking, the most prestigious brands, their 2016 products, a unique location and thousands of enthusiasts that will attend the most important Enduro race of the season: FLOW is going to be the Italian festival of mountain biking.

Between the 2nd and the 5th of October, the seafront of the beautiful town of Finale Ligure will dress up with flags and marquees. The big trucks of the most important teams and of the bike industry brands will be there for the hottest event of the mountain-biking calendar. One of the most exciting happenings of the year.
The fastest Enduro riders in the world will fight for the title of Enduro World Series Champion and the most important brands will showcase their 2016 products to the wide public. Curious enthusiasts will be able to nose around and experience the racing atmosphere and excitement of the busy paddock area of Finale Ligure. Many of the Finale trails will be open and rideable, including โ€“ but only on Monday- those of the EWS race course. Many bicycle brands will be present at FLOW with their new models and everyone will be able to test them on those that are considered among the most amazing trails in the world.
This is FLOW, Finale Ligure On Wheels, a ‘full immersion’ into the mountain biking world: banter with the Enduro heroes, autographs and beers, passionate cheering along the racetrack of the Special Stages…followed by a great ice cream in town to cool down!
FLOW will be a long weekend of events, from Friday to Monday evening, and it will host the EWS 2015 final party. A great chance of enjoying one of the biggest paddock areas ever seen, nosing into the secrets of the best mechanics, the prototypes they are testing and the shining toys worth thousands of pounds.
This year the attendance is going properly international, with more than 500 athletes from no less than 34 countries! This is going to be one of the most international events of the season, totally worth the major effort put into it and into the organization of the expo area.
Those who have already attended the event know very well the vibe around Finale Ligure when it comes to this event: a frantic mix of pure competitiveness, racing focus, relaxing moments and the good fun that you will never forget. This is how big racing events work and in the case of Finale Ligure a true spectacle with strong emotions is guaranteed by a still open ranking, not yet decided after the seven rounds that took place in New Zealand, Ireland, Scotland, France, USA, Canada and Spain.
Finale area is a very special mountain biking destination thanks to its offer of trails, to the atmosphere of its typical villages and to the faith of people that work hard to make it grow. This is a place that has found its own space in every rider’s heart, seducing all visitors with a perfect balance of good riding and friendly atmosphere.
Riders come to Finale area to ride its trails, photographers and filmmakers come to shoot their features and big industry brands to test products and organize press camps, all year round.
The organization of the EWS Expo area and that extra-day (Monday) added to better enjoy the FLOW event give a good idea of Finale Ligure approach to mountain biking. Since the organization of the first 24H in 1999, the region aims to represent the capacity where cycling industry and public can meet at the start of the season and now, thanks to the EWS festival, also at its closing.
One more chance of visiting Finale, enjoying the company of the EWS riders at the party on Sunday and visiting the stands of the most important MTB brands. The perfect way to discover next season’s best products, ride the race tracks and maybe get a friendly autograph of your favourite athlete.
Finale Ligure and the Finale regions are ready to welcome FLOW and all of you along its stunning seafront.


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